Since its creation in Indianapolis in 1919, Barbasol shaving cream has been America's favorite to achieve a smooth and quality shave.
Inspired by the well-known Barber Pole, combined with the colors of the American flag, we make sure the values of the Brand are not only declared but also present to unite
Inspired by the well-known Barber Pole, combined with the colors of the American flag, we make sure the values of the Brand are not only declared but also present to unite
well-groomed men.
Barbasol is now ready to embrace a new generation while keeping its already loyal followers with its All-American soul.
COLOR PALETTE
The vintage aesthetic from the Brand's origin is used with the new logo and flat pattern. The stripes of The Barbel Pole are kept as a constant with a few color alternatives for the rest of the products in the mainline and the variations for the other presentations.
NEW LOGO
REBRANDING
VARIATIONS
